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Blog » #EcoWeb Initiative: Uniting Code and Content Creation for a Greener Web

#EcoWeb Initiative: Uniting Code and Content Creation for a Greener Web

Seeking volunteers. Apply by 20th August, 2023. Details

Do you know how much time the average person in the world spends on the internet per day? A whopping 6 hours and 35 minutes (Ani Petrosyan, 2023)! It is needless to say that the digital landscape plays a crucial role in our daily lives, especially when you consider the number of internet users globally is 5.1 billion. (Ani Petrosyan, 2023)

With these facts in mind, it is important to recognise that our online activities also have an impact on the environment. As we strive to address the climate emergency, it is important that we take a holistic approach to sustainability, ensuring that we include IT and online marketing activities. 

This is why we set out to take a closer look at the digital carbon footprint of climate change companies with a focus on content creation. We often talk about making data centres more efficient, but should we not be asking ourselves WHY we need so many data centres in the first place? Because we are creating enormous amounts of content and data. With our project, we seek to better understand the status quo as well as the existing hurdles when it comes to digital ecodesign.

What is the #EcoWeb campaign?

We are launching a project to gain insight into the relationship between carbon emissions and digital content creation. We are set to:

  • Analyse the digital footprint of 500 websites of climate action businesses
  • Send surveys to assess their efforts and Net-Zero strategies
  • Create case studies of proactive companies

By examining these 500 websites and evaluating their carbon emissions, we aim to create an industry benchmark that highlights the importance of sustainable digital practices. This benchmark will shed light on the connection between content creators’ work and the efforts of tech teams, emphasising the need for a holistic view on sustainability.

Our aim is to raise awareness and motivate collaboration between departments to ultimately contribute to a greener internet and drive sustainable change in website design and development. 

Would you like to participate in the #EcoWeb initiative?

That’s awesome! We are looking for exactly YOU! Join us as a volunteers to help us run this project. You will learn to analyse the carbon footprint of websites, build a great network of like-minded people looking help build a greener web.

Core team members: We are looking for volunteers who can help us every now and then to analyse some of the websites of 500 climate action businesses.
Deadline: 20th August 2023 

Volunteers: We are looking for volunteers who can help out every now then to conduct the tests on the 500 climate action businesses
Deadline: none (the sooner the better)

August 2023: Team formation
September 2023: Kick-off

For questions or feedback, post in #proj-ecoweb in Slack. To join the CAT workspace, click here.