Our #LetsGreentheWeb Campaign officially kicked off this week! So, we decided to take our own advice, and asked Sofia Ruffino to reach out to five organisations and challenge them to review their website carbon emissions using the steps on our Share the Carbon Impact of a Website Action Guide. Here’s what Sofia discovered from doing this.
The #LetsGreenTheWeb campaign is a focused, 5 day Twitter campaign to encourage and support everyone to measure the carbon emissions of websites and share tweets highlighting the results. Find out how you can get involved.
We followed the recommended steps from our own Reduce the carbon emissions of your website Action Guide, and checked our homepage emissions using the Website Carbon Calculator. Here’s an account of what we did to take action and increase our score from 59% to 84% on the calculator.
These are shared resources and thoughts from our CAT Salon and #d-antiracism channel.
Ollie Burch outlines communication principles that move people and companies to take climate action and explains how to use psychology and advertising concepts to drive sustainability impact.
CAT member Nishul Saperia a mentor, investor and advisor across the startup spectrum. In his talk Nishul discusses what you should consider when starting a climate project and how to evaluate whether it is worth building and will be impactful.
CAT member Roelof Pieters, CTO and co-founder of 20tree.ai, dicusses the tech industry’s involvement in fossil fuel extraction and what we can do about it.
Global equities pension fund manager, playwright and CAT member Ben Yeoh discusses why standard investing advice doesn’t consider sustainability, talks about extra-financial capitals and different stock market/equity strategies.