Skip to content

#LetsGreenTheWeb Campaign

Every time a website is loaded, it’s responsible for carbon emissions. In fact, it’s estimated that if the Internet were a country, it would be the world’s seventh-biggest polluter (Sustainable Web Manifesto, 2021). And that’s only rising as we consume more data.

Some of us volunteers at got together to talk about this problem, brainstorming and bouncing around ideas. We wanted to do more than talk about it though, we wanted to take action, and so the #LetsGreenTheWeb campaign was born.

The #LetsGreenTheWeb campaign was a focused, 5 day Twitter campaign to encourage and support members of to measure the carbon emissions of websites and share tweets highlighting the results. The campaign ran on Twitter over the course of a week, from February 15–19, 2021.

For more information about our aims, objectives and approach read our #LetsGreenTheWeb project brief. Results and impact can be found on our campaign summary blog post.

Related Action Guides

Project Team

Lead Organizers

  • Hannah Smith
  • Luís Cruz

Team Volunteers

  • António Roque
  • Chris Adams
  • Csaba Varszegi
  • Deena Rosen
  • Martin Mysyk
  • Martin Vilarino
  • Melissa Hsiung
  • Michael Oghia

  • Noel Anthony
  • Sandra Pallier
  • Shiza Ali
  • Snjezana Frketic
  • Sofia Rufino
  • Stefan Kollenberg
  • Stefanie Mühlbacher